Over the past few years, we've invested a huge amount into People Like Us. The price increase is to allow us to invest more in our member support, member experience, product development and to help potential new members to find us. We are committed to making PLU the best exchange platform and community in the world. We've looked at existing home exchange offers in the market and we believe that our new price is still amazing value, less than a single night of accommodation in most hotels. For that price, our members can have unlimited exchanges for a whole year with our wonderful community! Better, our existing members are guaranteed an extra renewal at the current price, USD 95. And, even better, if you're not currently a member, you can still take advantage of the existing pricing by signing up in the first week after our announcement!