Introducing the PLU Founders Series

Stories have always been at the heart of PLU. Not the polished kind, but the real ones. The conversations, decisions and moments that shape who we are and why we exist.

Today, we’re excited to launch something new, the PLU Founders Series.

This series is a chance to open the door a little wider and share more about People Like Us. Why it began, what we stand for, how our founders think about community, and where we see PLU heading next.

It’s not a campaign or a product launch, it’s simply a conversation with the people who make PLU what it is.

In this first episode, Drew & Kathy share the thinking behind PLU, the values that guide every decision we make, and the role community plays in everything we do.

PLU has never been about transactions - it’s about trust, belonging and the connections that happen when people open their homes and their worlds to one another.

We wanted to create this series for our community, because PLU is built with you, not just for you. Your feedback, ideas and experiences continue to shape how we grow and what we create next.

As you watch this first video, we invite you to reflect on your own PLU journey. What brought you here, what keeps you engaged, and what you’d like to see more of as the community evolves.

This is just the beginning. There’s plenty more to come, and we can’t wait to share the journey with you.

Welcome to the PLU Founders Series.