Every brand starts somewhere, and often it begins with a name. In this episode of the PLU Founders Series, we’re sharing the story behind the name People Like Us, how it came about, what it represents, and why it felt right from the very beginning. For us, PLU was never just meant to be a name. It reflects the idea that travel feels different when it’s built around trust, shared values and a sense of belonging between people who see the world in a similar way. It’s a simple idea, but one that continues to shape the community we’re building. Watch the video and let us know, what does PLU mean to you?
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