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Trusts: Your Reputation Can Arrive Before You Do

A new way to show trust in the members you know, so no one has to start from zero

Drew

Jul 27, 2026 · 3 min read

1214Comments
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Trusts: Your Reputation Can Arrive Before You Do

Think back to your first exchange. No feedback yet, no history on your profile — just you, hoping someone would take a chance on you.

Most of us don't think about that moment much once it's behind us. But for every new member joining the Community right now, it's exactly where they are. Until today, there wasn't a way to bring the trust you'd built elsewhere in your life along with you.

That's what Trusts is for.

The idea

A Trust is a personal reference from a member who knows you. Not a star rating from a stranger, not an algorithm's best guess, but a few honest words, with someone's name and face behind them, saying I know this person, and I'd hand them my keys.

It's a different kind of trust to the feedback you leave after an exchange. Feedback tells other members how a particular stay went. A Trust says something broader: I trust this person. You don't need to have exchanged with someone to trust them, you just need to know them. Maybe they're the friend you told about PLU over dinner two years ago. Maybe they're someone you met at a meetup. Maybe they're a neighbour who joined last month. That's exactly who Trusts is for.

We're called People Like Us for a reason — the Community has always run on member-to-member trust. Trusts just means that trust can now show up on a profile before someone's first exchange, not only after it.

How it works

You'll find a Trust button on a member's profile, or right alongside a friend's name in your Invite a Friend list.

Write a few words about why you trust them. They'll get notified, and your words will appear on their profile under a new Trusted By tab, the people who've given them a Trust. 

If you and another member trust each other, you'll both wear a mutual badge on your profiles.

And here's the part we're particularly pleased with: if you've invited a friend who hasn't joined yet, you can give them a Trust right now. Your reference will be waiting for them the moment they list their home, so their very first impression on other members is already a warm one.

A few safeguards, stated plainly

  • You can edit or withdraw a Trust you've given at any time.
  • Recipients can remove a Trust if they'd rather it wasn't there.
  • Our team moderates everything, as always.
  • Each member can only trust another person once, so every Trust on a profile means something.

Our ask

If someone you know is new to the Community — the friend you brought in, the person you met at a meetup, the neighbour who just joined — give them their first Trust. It takes thirty seconds, and it might be the difference between their profile looking bare and looking like they belong here, because they do.

And if you're the one who's new: ask the friend who brought you here to do this for you today. It's a lovely thing to receive, and an even lovelier thing to give.

One practical note

Giving Trusts is part of Premium membership. Any member — Premium or not — can receive one.

Here's to a Community where nobody has to start from zero. 🏡

1214Comments

Comments (14)

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Michele
MicheleJul 28, 2026

Drew, this is such a thoughtful idea. When we joined PLU, we'd never done anything like this before. Someone took a chance on us, and that simple act of trust made all the difference. Since then, we've hosted two wonderful families, have another exchange coming up at the end of August, and this October we'll enjoy our first stay as guests in Scotland. Along the way, we've met some truly amazing people. To me, a Trust is much more than a feature on a profile, it's an act of kindness. Thank you for creating such a fun community. We're so thankful that our neighbors friend told us about PLU. I'm giving them a Trust today. Cheers!

Elisabetta
ElisabettaJul 28, 2026

Great idea! CAn we give Trusts to someone who has already joined PLU from our invitation?

Alexandra et François

Great idea!

Rocio
RocioJul 28, 2026

Siempre acertando! Una estupenda idea Drew. Gracias!

Padraig
PadraigJul 28, 2026

This is a REALLY good idea, it's something I'd often thought about too.

Monique
MoniqueJul 28, 2026

What a great idea! I have some PLU-ers on my mind now😁.

Jeanine & Joe
Jeanine & JoeJul 28, 2026

I love this idea Drew. I also love how feedback is laid out and detailed now 😍

Maria
MariaJul 28, 2026

Great idea, I’ll get right to it!

Jennie
JennieJul 28, 2026

Love this Drew. We just completed our first non-sim exchange and now have a lovely friendship with this lovely couple from the USA. It has given us much more confidence using the site now and really like the idea of expressing “trust” in the whole “picture”.

David
DavidJul 27, 2026

Great idea, and it feels especially designed for us newer members to get a start. Thanks Drew

Dara
DaraJul 27, 2026

I really like this idea. It feels very much in keeping with what People Like Us has always been about. Reviews tell us how an exchange went. Trust says something about the person. The two complement each other rather than replacing one another. Many of us joined with empty profiles and had to earn trust one exchange at a time. It’s great that new members can now bring some of the trust they’ve already built through friendships, meet-ups and recommendations into the PLU Community from day one. The only thing I’d encourage members to remember is that a Trust should mean something. It’s not about collecting endorsements, but giving an honest recommendation to someone you’d genuinely be happy to exchange with. If we keep that in mind, I think this will make an already welcoming community even stronger.

Drew
DrewJul 27, 2026

Thanks, Dara, I agree. I always say that trust is not just automatically given - it has to be earned - and it shouldn't be given lightly. You can add a "trust" for anyone, but it will be most useful for our new starters.

Dana
DanaJul 27, 2026

A brilliant idea and is what PLU is all about!

Drew
DrewJul 27, 2026

Thank you, Dana!